Our editorial standards.
What we promise about accuracy, sourcing, AI use and corrections - and what you can hold us to.
Accuracy
Every factual claim about a casino - licence, bonus terms, payment methods, withdrawal times - is checked against the operator's own site and at least one independent source before publication. Bonus figures are re-verified monthly because operators change offers often.
Sourcing
News and analysis pieces cite their sources. Where we rewrite or summarise reporting from elsewhere, we link the original and add our own analysis rather than reproducing the source. We don't republish other people's articles.
Use of AI
We use AI tools to help draft and structure content at scale. Every piece is reviewed by a human editor before publication, fact-checked against primary sources, and carries a named byline who is accountable for it. AI is a drafting assistant here, not an autonomous publisher.
Corrections
If we get something wrong, we fix it and say so. Spotted an error - an out-of-date bonus, a wrong licence, a broken link? Tell us via the contact page and we'll correct it, usually within 48 hours. Material corrections are noted on the page.
Independence from commercial pressure
We operate the casinos we review - see our affiliate disclosure. To stop that becoming propaganda, scores follow a fixed, published methodology, and we publish the weaknesses of our own brands, not just the strengths. We never take payment to alter a score or present a promotion as editorial.
Responsible gambling language
We do not, anywhere on this site:
- imply that gambling is a way to make money or solve financial problems;
- use the words "guaranteed", "risk-free" or "can't lose" about any offer;
- create false urgency to pressure a sign-up;
- target or appeal to anyone under 18.
Every page carries an 18+ notice and a link to BeGambleAware.org. If gambling has stopped being fun for you, the National Gambling Helpline is free and confidential on 0808 8020 133.